Biz Amardbar began the career of the artist with early age. He moved to London and studied painting and a sculpture. It applies the classical art education when manufacturing the ornaments.
In 1979 of Biz conceived a square facet. It used the art intuition, carrying out diamonds through long process of tests and mistakes. As a result there was a modern facet of a brilliant "Princess". Soon Biz Ambar took out the new creation on the market of the United States. It based Ambar Diamonds in 1980, but found out that the market doesn't perceive a new facet. Designers didn't know how to use a new stone in their jewelry, and retail dealers didn't know, how it to sell. So Biz applied the art talent and started to project own line of jewels.
Bez Ambar created one of the most innovative and influential jeweler lines of the twenty first eyelid. The ring of ATW was recognized as the award DeBeers. As square diamond grew in popularity, Biz understood that the main advantage of a square form before a round form is that squares can lie against each other, creating illusion of continuous shine.
It went on searches of a new way of control of square brilliants smoothly a side обок. With a set of success of square brilliants, Bez paid the attention to round brilliants which called "Boundless". In 1999, having a presentiment of a new fashion trend, Bez began «Pave» a collection. Hundreds, and sometimes and thousands tiny brilliants collected in a whole. To reach it, keeping thus an accurate look, Bez applied for the first time control by means of a microscope.

He created the Windows collection to use a play of light, and to lay more amazing shine of big square stones.
After decades of reflections over the most valuable stones in the world, Bez Ambar understood that the most unique quality of diamond as it breaks light. Understanding of this fact led to a sharp withdrawal from traditional processing of diamonds.